Welcome to Randy Reek Marketing! (aka RandyReek.com)
John Wanamaker was a very successful United States merchant in the 19th century. He opened one of the first and most successful department stores in the United States, which eventually became part of Macy’s.
He complained, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
To be honest, Wannamaker was optimistic! The REAL advertising waste might be 90% - or more!
I am on a mission to change this. In fact, I came out of retirement to educate and defend small and medium business owners.
Why? Because you've been LIED to!
Regardless of your product, service, or profession - your Number One priority is not what you are selling. Your #1 responsibility is MARKETING your business.
You have spent years, maybe decades, honing your skills and acquiring credentials. BETTER should be enough! But not in THIS world.
Without a sufficient and steady stream of people willing to exchange MONEY for the value you provide, nothing else matters about your business. My goal is to teach you a SYSTEM of marketing that enables you to better target the most appropriate and valuable customers for your business.
I hope to convince you that the answer is NOT advertising. The No B.S. Truth is that you have been an "Advertising Victim". You can't point EXACTLY where your customers and sales come from, what it costs to get a prospect or customer, and how one ad compares to another.
My goal is to provide a systematic way to magnetically attract your ideal customers, clients, or patients - and then retain them for life, plus receive an unbroken chain of referrals!
Collectively, these principles have been labeled "Magnetic Marketing", pioneered by Dan Kennedy and now expanded under the No B.S. Marketing umbrella. These principles have been crafted into powerful, measurable strategies. I am going to contrast these principles with the wasteful, unaccountable, and dumb advertising committed by huge, brand-name corporations.
Unlike MEGA corporations, your small business CANNOT afford random and erratic, disconnect acts of attempted marketing!
No B.S. Marketing is as proven as the LAW of gravity. There are several Commandments of Direct Marketing but the main core is accountability: NEVER spend money on any marketing that cannot be tested and tracked. Without measurement you are only guessing and lack the facts to make critical business decisions.
If you are ready to stop WASTING your marketing efforts and budget on "image" and "branding" which have no accountability, contact me!
PS. If you are NOT YET ready to accept outside marketing help, I URGE you to accept this FREE Gift with access to the Magnetic Marketing resources and the No B.S. strategies of the legendary Dan Kennedy - Click HERE!
To receive a FREE copy of Dan Kennedy's book, "No B.S. Direct Marketing (for NON-Direct Marketing Businesses) - Click HERE!
PPS. Read more about The ULTIMATE no holds barred, kick butt, take no prisoners guide to extraordinary growth and profits! in the side bar ===============================>>>>>>>>>>
What are your UNMET marketing goals?
What are your UNFIINISHED priorities?
What are your marketing FRUSTRATIONS?
Look for specific Sales and Marketing articles here at the Randy Reek Marketing blog. These articles will be searchable by categories listed in the article section above.
HELLO, I’M RANDY…
RandyReek.com is the hub for my Sales and Marketing content.
My Story: Decades of Sales and Marketing Success!
I have been in SALES my entire career. From retail, I transitioned to Business to Business sales where I became the Top Salesman, for many years running. Then I was promoted to handle national accounts - and consistently exceeded sales quotas. Eventually, I became National Marketing Director, responsible for all marketing to retail consumers as well as the recruitment, training, and support of a Dealer network across the U.S. and Canada.
With this experience, I started my own company and operated successfully for 18 years - with over 50,000 repeat customers in all 50 states, and 7,500 professional clients.
Far too early, I sold this company and "semi-retired" at age 50. But with sales, marketing, and business management in my DNA I could not completely retire.
Since then, I have offered my expertise to a select group of companies with products and services that I used and admired. In the process, I was able to double sales and expand the customer base of my client companies - all while contributing as a freelance, independent contractor.
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Dan Kennedy's book, "No B.S. Direct Marketing for NON-Direct Marketing Businesses" is REQUIRED reading!
I am completely serious!
This book will DESTROY your marketing prejudices. Learn how to build a unstoppable marketing machine!
If you need to attract customers, clients, or patients - then this book is for you! Most business owners waste time and money on "brand awareness". IF they survive, they learn the Hard Way that they are in the WRONG business. Their MAIN function isn't their products or services - it is MARKETING these services.
Without customers, you don't have a business. Without repeat customers and referrals, you won't have a profitable business.
This is the updated, brand new, 4th edition of this book. With the explosion of social media, business people are more the “advertising victims” than ever. They are confused and overwhelmed.
This book cuts through the B.S. Read it. Silence the noise. Implement the 10 No B.S. Rules of Direct Marketing that apply to ALL businesses.
CLICK Here to receive your FREE book!
You're only cost is a small, one-time $9.95 shipping, & handling fee. You will receive a physical copy of The NO B.S. Direct Marketing for Non-Direct Marketing Businesses book in the mail. NOT an ebook but a hard copy that you can highlight and make notes and carry with you anywhere!
This is REQUIRED reading that will revolutionize your business positioning and marketing! Order HERE!
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