Marketing Handbook! No B.S. Direct Marketing

Dan Kennedy's book, "No B.S. Direct Marketing for NON-Direct Marketing Businesses" is REQUIRED reading!

I am completely serious!

This book will DESTROY your marketing prejudices. You will learn how to build an unstoppable marketing machine!

If you need to attract customers, clients, or patients - then this book is for you! Most business owners waste time and money on "brand awareness". IF they survive, they learn the Hard Way that they are in the WRONG business.

Regardless of your business or profession, your MAIN function isn't the products or services - it is MARKETING your business!

Without customers, you don't have a business. Without repeat customers and referrals, you won't have a profitable business.

This is the updated, brand new, 4th edition of this book. With the explosion of social media, business people are more the “advertising victims” than ever. They are confused and overwhelmed.

Dan writes in the Introduction, "In the first edition of this book, back in 2006, before the recession, before the explosion of social media and the importance given to it as a marketing media, before all sorts of new media demanding business owners' attention I wrote: Most small business advertising and marketing stinks. I said: Monstrous sums are wasted, and opportunities lost."

"Now as I write this, 17 years after the first edition, businesspeople are more the 'advertising victims' than ever: confused and overwhelmed. I am here to mute the noise. To guide you to clarity, about a relatively short list of fundamental principles and strategies that can prevent your being lost in a deep, dense forest of media demanding your attention, time, and money."

I own MANY of Dan Kennedy's books in the No B.S. Direct Marketing series. But this is the first and foundational book, the BEST place to start. (I own the hard copy AND Kindle versions!) Dan's No B.S. logic will reboot your brain, flushing out the marketing "knowledge" that you were indoctrinated with in college - by know-it-all Professors who never operated a lemonade stand!

Dan has been given the title: the "Professor of Harsh Reality". In this book he tells the HARSH truth, enumerated in the 10 No B.S. Rules of Direct Marketing. He writes, "From now on, every ad you run, every flyer you distribute, every postcard or letter you mail, every website you put up, every/anything you do to advertise or market your business MUST adhere to these rules."

Dan warns that these Rules are really the 10 Commandments! He continues, "They are simplistic and dogmatic. Sticking to them as a rigid diet will work. You can experiment later, after you have first cleansed your business of toxins."

What are these toxins? The No B.S. Truth is that most business owners are just about clueless when it comes to advertising and marketing. They take advice from media SALESMEN, only too happy to spend YOUR money. They try to emulate bigger, brand-name corporations with budgets for "image" ads that cost millions.

You DON'T have the budget for unaccountable image ads! No blimps, talking geckos, or celebrity endorsements!

Refuse to be an advertising victim! STOP DUMB advertising that wastes money with no evidence of any return on your investment. STOP "shotgun blasts" to a mass audience who couldn’t care less, have no use or interest, and probably can’t afford it.

SMART marketers leverage proven principles to MAGNETICALLY attract the very best clients. Then they repeat
ONLY the advertising that is proven to be profitable, improve the marginal, and eliminate the unprofitable.

The 10 No B.S. Rules of Direct Marketing are both instructions and protections. They are timeless, in spite of "new" media. (Have you ever tried to deposit "views" or "likes" in your bank account?)

This book cuts through the B.S. Read it. Silence the noise. Implement the 10 No B.S. Rules of Direct Marketing that apply to ALL businesses.

Fight back! You've been LIED to for too long. Take ACTION: CLICK Here to receive your FREE book! (A $24.99 retail value!) You're only cost is a small, one-time shipping and handling fee. You will receive a physical copy of The NO B.S. Direct Marketing for Non-Direct Marketing Businesses book in the mail. NOT a ebook but a hard copy that you can highlight and make notes and carry with you anywhere!

You will ALSO receive a LONG list of bonuses - and be offered access to even more marketing resources - at your option.

This is REQUIRED reading that will revolutionize your business positioning and marketing! Order HERE!