The Laws of Magnetic No B.S. Marketing
Follow the LAWS of No B.S. Marketing to Eliminate
Wasteful, Unaccountable Advertising!
I am on a mission to educate and defend small and medium business owners. In fact, I came out of retirement to help you eliminate waste and increase profits by making the strategic SWITCH from traditional advertising to a proven SYSTEM to magnetically attract your ideal customers, clients, or patients.
50% or 90% wasted adverting? How do you KNOW?
John Wanamaker was a very successful United States merchant in the 19th century. He opened one of the first and most successful department stores in the United States, which eventually became part of Macy’s. He complained, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
To be honest, Wannamaker was optimistic! The REAL advertising waste might be 90% - or more!
How do you know?
WHICH ad did your new customer come from?
How many leads were generated?
How many sales?
What is the CPL (cost per lead) compared to other media?
What is the CPC (cost per new customer sale) compared to other media?
What is the average LTV (lifetime value) of that new customer?
How many OTHER customers will they refer, on average?
If you don't know these numbers, WHY are you running that ad again? You wouldn't tolerate intentional WASTE in any other area of your operation!
Management guru Peter Drucker is credited for stating: "Only what gets measured, gets managed. Only what is managed gets improved."
Marketing is the science of attracting attention of the right prospective customers in a crowded, noisy environment. Science relies on proven principles. In contrast, advertising is often praised for being artsy, clever or scandalous.
We have more media options than ever. But MOST media promise only exposure. BIG businesses advertise for branding in mass markets. Small businesses have a different agenda: Sell something NOW!
I guarantee that your bank does NOT accept deposits of “views” or “likes”.
You can’t pay your bills with “subscribers” or “followers”.
The No B.S. Truth is that you have been an "Advertising Victim".
Business owners KNOW that marketing is REQUIRED to generate sales, bookings, or client billings. Business owners feel confused, overwhelmed, and helpless. They KNOW that they are either growing or dying! The competition never rests. So, they spend hard-earned dollars on advertising - imitating the "Big Boys", wishing and hoping...
Multinational corporations waste MILLIONS on advertising, mainly to massage their “brand” and appease board members and stockholders. Their “marketing departments” are insulated from reality with unlimited funds. Much of this overflowing pool of money (that must be SPENT each month) is extorted from their retailers and franchisees!
Likewise, "advertising agencies" are paid more for spending someone else's money - with no accountability. The result is that big, DUMB corporations waste money exposing their products and services to a mass audience who distrust advertising, have no use or interest, and probably can’t afford it anyway.
Just about EVERYTHING you see BIG business doing is WRONG for small to medium businesses.
You need to be smart! SMART marketers are ruthlessly disciplined. We measure the results of marketing in terms of sales, both immediate profits and long-term customer value. We NEED to know that $1.00 INVESTED in marketing efforts delivered $2.00 (or $20.00) in sales. Then we can repeat the process -- based on data -- with confidence of a positive ROI.
SMART business owners also know that marketing never ends. Marketing is an investment. If you stop, you lose. Systematic marketing provides cumulative, often compounded results. But this assumes that you aren’t throwing good money after bad.
You MUST repeat only those promotional efforts that delivered a positive return on your investment. Big business can waste money on crazy stunts, talking animated mascots or blimps - you can’t.
Someday - your MEGA-Corporation will have money to burn...
Magnetic Marketing delivers a flood of new customers that PAY, STAY, and REFER!
Dan Kennedy created Magnetic Marketing to educate business owners about a radical, contrarian systematic way to magnetically attract their ideal customers, clients, or patients - and then retain them for life, plus receive an unbroken chain of referrals!
The lifeblood of EVERY business is LEADS and CUSTOMERS. Magnetic Marketing (now expanded and renamed No B.S. Direct Marketing) is a system to attract prequalified, prescreened customers who are seeking your exact solutions, already trust you, and are ready and able to buy.
Most businesses struggle to realize any return on their advertising expenses. SO - do the opposite!
In this series of article, my goal is to teach you a SYSTEM of marketing that enables you to better target the most appropriate and valuable customers for your business. I am going to contrast these principles with the wasteful, unaccountable, and dumb advertising committed by huge, brand-name corporations.
These direct-marketing principles have been developed into powerful, measurable strategies. These principles apply across the entire spectrum of promotional media. While they find their origins in "old school" mail order and direct-response magazine and newspaper advertising, their application remains universal across all print and broadcast media - including the latest online advertising alternatives.
Furthermore, the Rules are timeless and dependable as the LAW of Gravity.
Believe me, after learning these Rules, your business will never be the same. You will never look at another ad, sales letter, webpage, or social media post the same way again. You will be ruined toward unaccountable advertising for life. You will make major, profitable changes in your marketing - FAST!
The No B.S. Rules of Response Driven Marketing - or, as Dan prefers to call them, the 10 Laws or Commandments of Direct Marketing are universal for product and service businesses.
The 10 Commandments, from No B.S. Direct Marketing
The Rules of Response Driven Marketing are directly quoted from Dan Kennedy's book, "No B.S. Direct Marketing (for NON-Direct Marketing Businesses) I consider this book to be REQUIRED reading for my clients, a reference that you will never outgrow and with RULES that you dare not neglect!
Unlike MEGA corporations, your small business CANNOT afford random and erratic acts of attempted marketing!
It is my pleasure to offer you a FREE copy of this book, now in its fourth, updated and expanded edition. This is a $24.99 retail value - but you only pay a small shipping and handling charge to receive the book vis USPS mail.
This book cuts through the B.S. Read it. Silence the noise. Implement the 10 No B.S. LAWS of Direct Marketing that apply to ALL businesses.
Fight back! You've been LIED to for too long. Take ACTION: CLICK Here to receive your FREE book!
You're only cost is a small, one-time shipping, & handling fee. You will receive a physical copy of The NO B.S. Direct Marketing for Non-Direct Marketing Businesses book - NOT an ebook but a hard copy that you can highlight and make notes and carry with you anywhere!
You will ALSO receive a LONG list of bonuses - and be offered access to even more marketing resources - at your option.
This is REQUIRED reading that will revolutionize your business positioning and marketing! Order HERE!
To receive a FREE copy of Dan Kennedy's book, "No B.S. Direct Marketing" (for NON-Direct Marketing Businesses) - Click HERE!
In the articles in this series, I will discuss the specific Rules of Response-Driven Marketing. In the mean time, if you would like a PDF copy of these Rules (The 10 Commandments!) for reference, Click HERE!
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