MAGNETIC MARKETING is a radical, dramatically different SYSTEM. First published in 2018, The Magnetic Marketing book is the summation of over 3,000 paid speeches and seminars, delivered to over 6 million people around the world, dating back to 1970.
Dan Kennedy's Magnetic Marketing SYSTEM is a sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised.
Magnetic Marketing is a “change movement” that has established itself in over 136 different niches, business categories, industries and professions. But Magnetic Marketing remains a “best kept secret”, and its practitioners form a “secret society.”
Magnetic Marketing devotees DEMAND results. NOT brand awareness, likes, followers, or other fool's metrics. They are happy that their competitors continue to be "advertising victims". Ad agencies and "marketing consultants" get rich spending someone else's money! Businesses continue to engage in "random acts of marketing" - with nothing to show for it!
The Original! Dan Kennedy's Magnetic Marketing
Magnetic Marketing was the first to advocate NOT for better marketing, but a conversion to entirely different marketing.
Since the original publication, Magnetic Marketing has expanded into a worldwide movement. The same principles have now been targeted into multiple subtopics and target markets. Collectively, all these resources make up the No B.S. Direct Marketing system.
Regardless of the industry or market, the foundational principals are universal and demand response-driven direct marketing. The overarching principal is factual, accountable return on the marketing INVESTMENT.
What a revelation! Your marketing should deliver measurable results. How did advertising devolve into an unaccountable department where - if there were any measurements at all - NONE of the statistics (Views, Likes, Shares, Followers, Impressions, etc.) could be deposited in the bank?
Magnetic Marketing has expanded into the No B.S. Direct Marketing umbrella
Decades ago, at the height of magazine and television advertising, David Ogilvy - who was regarded as the "Yoda" of advertising - credited direct marketers with being the only people using advertising correctly. Dan has spent decades trying to teach businesses of ALL types (including professional practices) that their advertising must also adhere to these proven direct marketing LAWS - or the 10 Commandments, as Dan prefers to regard them.
Follow this instruction and Dan promises, "If you get it, really get this, you'll smack yourself in the head for not seeing it all sooner, on your own." Much of Dan's instruction seeks to overcome the resistance among "non-direct marketing businesses" that these Laws/Rules/Commandments don't apply to them.
But they are WRONG! In fact, Magnetic Marketing has been expanded and updated into the new, No B.S. Direct Marketing for Non-Direct Marketing Businesses. I regard this as the FIRST book that EVERY business owner or manager must start with - and is literally a prerequisite for the clients that I consult. See the review and special offer in my previous article - Click HERE. (I own BOTH the paperback and Kindle versions!)
The successor to Magnetic Marketing: No B.S. Direct Marketing!
I want you to have this book. It will open your eyes! Dan writes, "You will never look at an ad, sales letter, website, etc. the same way again. You'll be ruined toward traditional advertising for life. You will make major changes in your own advertising and marketing - fast."
And I will add: You will see tangible, measurable, and repeatable results from your direct marketing strategies, maybe for the FIRST time!
This is a SPECIAL OFFER to receive the No BS Direct Marketing book for FREE. (A $24.99 retail value, just pay for shipping.) As a bonus, you will also receive access to the complete Direct Marketing Tool Kit that took decades to compile - valued at over $1,978.00.
The original Magnetic Marketing book is - sadly - out of print. I still have a copy on my Kindle. You might find used copies (often new, but unsold copies) from time to time on Amazon from booksellers.
BUT NOW - you have access to the complete library of No B.S. Marketing books for various niche markets. I have MANY, and can especially recommend No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-trusting World and No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits.
In addition, the Magnetic Marketing organization publishes an informative MONTHLY newsletter with the LATEST tactics. Every month you will get a copy of the NO B.S. Marketing Letter, chock-full of marketing and business strategies that can explode profits, at will! Get your first copy for free today! Click HERE!
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