Dan Kennedy : No B.S. Marketing to Boomers

MAGNETIC MARKETING is a radical, dramatically different SYSTEM. Dan Kennedy's Magnetic Marketing SYSTEM is a sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised.

Magnetic Marketing remains a “best kept secret”, and its practitioners form a “secret society.” While Magnetic Marketing devotees DEMAND results, most businesses continue to engage in "random acts of marketing" - with nothing to show for it! Now the Magnetic Marketing System has been expanded, refined, and focused on specific niche markets - including Baby Boomers, who account for over 50% of all retail spending!

Magnetic Marketing was the first to advocate NOT for better marketing, but a conversion to entirely different marketing. The overarching principal is factual, accountable return on the marketing INVESTMENT. Why not intentionally target the niche market that spends the most?

What a revelation! "No B.S. Marketing" delivers measurable results. The goal of marketing is NOT to make a sale, but to GAIN a customer! And then - if managed properly - these customers form an "Endless Chain".

Baby Boomers form the market segment that values personal referrals the MOST. AND - Baby Boomers (because they value these referrals) also ENJOY giving reviews and sharing referrals. It's just the RIGHT thing to do!

In my previous article, I reviewed No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-trusting World. This book teaches how to gain the trust of skeptical prospects, keep it, and use the trust you have developed to build competitive differentiation.

Trust WAS the default for businesses. Baby Boomers still have the expectation of competency and honesty. They WANT to trust you! They WANT their decision to buy confirmed. They WANT to be loyal, repeat customers.

AND - they WANT to share their good experience and feelings of SUCCESS with their friends - in person and online.

In another article, I reviewed No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits. Business owners agree. The referred customer is far superior (buys more readily, buys more often, and remains a customer longer) to the one brought in by cold advertising. Yet most business owners spend 99% of their advertising budget to attract new customers!

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money instructs you how to consciously, intentionally present your products and services to this niche. DON'T miss this! Boomers have earned respect. They KNOW what they like; they won't tolerate anything else.

Baby Boomers (born between 1946 and 1964) account for over 50% of all retail spending. Those born before 1946 comprise the "leading edge Seniors". This age group is "young at heart". "70 is the new 50", is their motto!

Boomers have identifiable attitudes, interests, and expectations. Learning their spending patterns and buying preferences is vital to every business. There is no product, service, industry or profession category unaffected by this demographic. (It has also been reported that up to 25% of Boomers subsidize the spending of their adult children and grandchildren!)

In the No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money, you will learn how to earn the trust of Boomers, leading to repeat sales. Then, you will also learn how to compound this trust into an endless chain of referrals.

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money should be the NEXT book in your library - unless you want to forfeit the largest spending market segment to your competition!

If you haven't already done so, you must start with the expanded and updated, No B.S. Direct Marketing for Non-Direct Marketing Businesses. I regard this as the FIRST book that EVERY business owner or manager must start with - and is literally a prerequisite for the clients that I consult. See the review and special offer in my previous article - Click HERE. (I own BOTH the paperback and Kindle versions!)

I want you to have this book. It will open your eyes. Dan writes, "You will never look at an ad, sales letter, website, etc. the same way again. You'll be ruined toward traditional advertising for life. You will make major changes in your own advertising and marketing - fast." And I will add - you will see tangible, measurable, and repeatable results from your direct marketing strategies.

There is a SPECIAL OFFER to receive the No BS Direct Marketing book for FREE. (A $24.00 retail value, just pay for shipping.) As a bonus, you will also receive access to the complete Direct Marketing Tool Kit that took decades to compile - valued at over $1,978.00.

A word of warning: Like me, once your eyes have been opened to the TRUTH of No B.S. Direct Marketing, you can't "unsee" the waste and inefficiency of modern "advertising" and "branding"!

There is a complete library of No B.S. Marketing books for various niche markets. I have MANY on my Kindle and hard copies. When you are ready, in the next article I am going to introduce my THIRD recommendation: No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits.

I also endorse the Magnetic Marketing organization's informative MONTHLY newsletter with the LATEST No B.S. tactics. Every month you will get a copy of the NO B.S. Marketing Letter, chock-full of marketing and business strategies that can explode profits, at will! Get your first copy for free today! Click HERE!