Dan Kennedy : No B.S. Maximum Referrals
No B.S. Guide to Maximum Referrals and Customer Retention:
The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits
MAGNETIC MARKETING is a radical, dramatically different SYSTEM. Dan Kennedy's Magnetic Marketing SYSTEM is a sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised.
Magnetic Marketing remains a “best kept secret”, and its practitioners form a “secret society.” While Magnetic Marketing devotees DEMAND results, most businesses continue to continue to engage in "random acts of marketing" - with nothing to show for it! The Magnetic Marketing System has been expanded to give added emphasis to the single LARGEST source of added PROFITS: referrals from satisfied customers!
One of these "best kept secrets" is an EMPHASIS on obtaining referrals from customers and maximizing customer lifetime value.
Dan Kennedy's No B.S. Maximum Referrals
Magnetic Marketing was the first to advocate NOT for better marketing but a conversion to entirely different marketing.
The overarching principal is factual, accountable return on the marketing INVESTMENT. This book lays out the facts: Referrals generate maximum profits. Intentional customer retention plugs the "leak in your bucket", the loss of customers you paid to acquire while spending more money to attract new customers...
What a revelation! "No B.S. Marketing" delivers measurable results. But equally important is the bedrock, foundational principal that the objective of marketing is NOT to make a sale, but to GAIN a customer! And then - if managed properly - these customers form an "Endless Chain" for LIFE!
No B.S. Direct Marketing delivers customers - who refer more customers...
Your NEW customer is a source of ENDLESS referrals!
Trust between businesses and consumers has been broken. Every sale is evidence that you have gained the buyer's trust. In my previous article, I reviewed No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-trusting World. This next book teaches how you can transform first time customers into loyal, repeat customers.
Here's the AMAZING thing: businesses spend 99% of their marketing budgets to attract the MOST expensive and LEAST profitable new, first time customers!
Your customers WANT to trust you! They WANT to be reassured they made a good purchase decision. They WANT to be loyal, repeat customers. It is COMFORTING and LESS WORK than starting over with a different brand!
AND - they WANT to share their good experience and feelings of SUCCESS with their friends - in person and online.
In the No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits, you will confronted with the FACT that NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. So why devote the most time and money chasing new customers?
Business owners agree:
Loyal customers buy more, and more often.
The referred customer is far superior (buys more readily, buys more often, and remains a customer longer) than other first-time buyers.
Lifetime Customer Value is the measurement that REALLY counts - NOT acquisition or conversion.
Yet most business owners spend 99% of their advertising budget to attract new customers, while the absolute best source of new customers - and increased sales and profits - is totally neglected!
The maximum return on investment is achieved by nurturing your base of customers which is the source of referred customers just like them.
Your CUSTOMERS (including "lost" past customers) have been PAID FOR! Yet you spend nearly 100% of your advertising to acquire NEW customers.
MOST businesses LOSE 15% to 33% of their customers EACH year! Are you gaining new customers at a faster rate?
MOST businesses acquire new customers at a loss - or breakeven.
But you OWN your customer list. A Harvard Business Review study confirmed that just a 5% reduction in customer loss (that is, intentional efforts to improve customer retention) can result in a 25% to 100% INCREASE in net profits!
YOUR customers (proven BUYERS) are the most valuable prospects for your COMPETITORS!
"Satisfied" customers can be lured away. LOYAL customers generate PROFITS!
Amazingly, prospective customers also place more value on the recommendations of complete strangers than anything YOU write on your website or in ads! You CAN inspire and REWARD positive reviews!
In the No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits, Dan Kennedy and his coauthor, Shaun Buck (CEO of Newsletter Pro), dare you to STOP chasing new customers and BUILD an iron cage around the ones you already have.
Kennedy and Buck present a systematic approach to help you RETAIN customers, GROW them to increase loyalty and Lifetime Customer Value, and then multiply customers so that your entire business grows more valuable. You will replace income uncertainty with reliable, sustainable income through retention and referrals.
In No B.S. Maximum Referrals you will learn how to:
Apply the #1 best retention strategy (hint: it’s exclusive).
Catch customers before they leave you.
Grow each customer’s value (and have more power in the marketplace).
Implement the three-step customer retention formula.
Use other people’s events to get more referrals.
Create your own Customer Multiplier System.
Calculate the math in favor of customer retention - and the costs of neglect.
Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits should be the NEXT book in your library.
However - IF you haven't already done so - you must start with the expanded and updated, No B.S. Direct Marketing for Non-Direct Marketing Businesses. I regard this as the FIRST book that EVERY business owner or manager must start with - and is literally a prerequisite for the clients that I consult. See the review and special offer in my previous article - Click HERE. (I own BOTH the paperback and Kindle versions!)
No B.S. Direct Marketing is the foundation, the starting point!
I want you to have this book. It will open your eyes. Dan writes, "You will never look at an ad, sales letter, website, etc. the same way again. You'll be ruined toward traditional advertising for life. You will make major changes in your own advertising and marketing - fast." And I will add - you will see tangible, measurable, and repeatable results from your direct marketing strategies.
There is a SPECIAL OFFER to receive the No BS Direct Marketing book for FREE. (A $24.99 retail value, just pay for shipping.) As a bonus, you will also receive access to the complete Direct Marketing Tool Kit that took decades to compile - valued at over $1,978.00.
A word of warning: Like me, once your eyes have been opened to the TRUTH of No B.S. Direct Marketing, you can't "unsee" the waste and inefficiency of modern "advertising" and "branding"!
There is a complete library of No B.S. Marketing books for various niche markets. I have MANY on my Kindle and hard copies. When you are ready, in the next article I am going to introduce my THIRD recommendation: No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits.
I also endorse the Magnetic Marketing organization's informative MONTHLY newsletter with the LATEST No B.S. tactics. Every month you will get a copy of the NO B.S. Marketing Letter, chock-full of marketing and business strategies that can explode profits, at will! Get your first copy for free today! Click HERE!
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