Dan Kennedy : Trust-Based Marketing

MAGNETIC MARKETING is a radical, dramatically different SYSTEM. Dan Kennedy's Magnetic Marketing SYSTEM is a sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised.

Magnetic Marketing remains a “best kept secret”, and its practitioners form a “secret society.” While Magnetic Marketing devotees DEMAND results, most businesses continue to be "advertising victims". These businesses continue to engage in "random acts of marketing" - with nothing to show for it! They have failed to learn that ALL sales are PROOF that the business has earned the trust of the buyer.

Magnetic Marketing was the first to advocate NOT for better marketing, but a conversion to entirely different marketing. The overarching principal is factual, accountable return on the marketing INVESTMENT.

What a revelation! No B.S. Marketing has grown and expanded this business mindset and strategy:

• You MUST target an identifiable Market NICHE.

• You must attract buyers with the right Message.

• Delivered via a congruent Media.

But every SALE is completed only after your have earned the customer's TRUST!

Trust between businesses and consumers has been broken. There was an era in the past when a business transaction included a sense of obligation to the buyer. Today, big box stores and online transactions have eliminated all interaction between the customer and the retailer.

With few exceptions, we ONLY hope to actually receive what we paid for. (Amazon Prime has made returns easier.) But "customer service" is only an afterthought - sometimes outsourced to offshore contractors.

In most instances, "customer service" sounds like, "We value your business. Your call will be answered in the order it was received. Your expected wait time is 12 hours. Please stay on the line, and have your customer number, invoice number, passport number, driver's license number, latitude and longitude ready - along with an Indian to American translator - for the next available customer service representative...."

YOU can do better! No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-trusting World was written to combat the status quo.

Dan Kennedy, and his coauthor, Matt Zagula (financial consultant and founder of SMART Retirement), show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today.

They deliver an eye-opening look at the core of all business: that is, TRUST. This book is focused on the secrets to gaining trust among skeptical prospects, keeping it, and using it to build competitive differentiation. You will learn that trust creates price elasticity, attracts more affluent clients who are more satisfied and spend more - PLUS inspire referrals.

In Trust-Based Marketing you'll get the essential strategies required to build trust in an understandably untrusting world, including:

• The 8 ways to demonstrate trustworthiness to prospective clients.

• The #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations.

• How to avoid dumb mistakes that scream "salesman" to prospects.

• Why "Where can I find clients?" is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?

• How to keep products, services and prospects away from the avalanche of competitive and confusing information online.

• The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake.

No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-trusting World should be the NEXT book in your library. If you haven't already done so, you must start with the expanded and updated, No B.S. Direct Marketing for Non-Direct Marketing Businesses. I regard this as the FIRST book that EVERY business owner or manager must start with - and is literally a prerequisite for the clients that I consult. See the review and special offer in my previous article - Click HERE. (I own BOTH the paperback and Kindle versions!)

I want you to have this book. It will open your eyes. Dan writes, "You will never look at an ad, sales letter, website, etc. the same way again. You'll be ruined toward traditional advertising for life. You will make major changes in your own advertising and marketing - fast." And I will add - you will see tangible, measurable, and repeatable results from your direct marketing strategies.

There is a SPECIAL OFFER to receive the No BS Direct Marketing book for FREE. (A $24.00 retail value, just pay for shipping.) As a bonus, you will also receive access to the complete Direct Marketing Tool Kit that took decades to compile - valued at over $1,978.00.

A word of warning: Like me, once your eyes have been opened to the TRUTH of No B.S. Direct Marketing, you can't "unsee" the waste and inefficiency of modern "advertising" and "branding"!

There is a complete library of No B.S. Marketing books for various niche markets. I have MANY on my Kindle and hard copies. When you are ready, in the next article I am going to introduce my THIRD recommendation: No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits.

I also endorse the Magnetic Marketing organization's informative MONTHLY newsletter with the LATEST No B.S. tactics. Every month you will get a copy of the NO B.S. Marketing Letter, chock-full of marketing and business strategies that can explode profits, at will! Get your first copy for free today! Click HERE!